Case Study Gill in The Sun …


Interviewee Gill Fletcher appeared in THE SUN newspaper as a case study yesterday contributing to a much larger story on ‘the new alcoholics’.

Become a 'case study' in a newspaper article

Case study: Gill's story was part of a bigger feature


Every day I receive requests from editors and researchers on national newspapers, magazines and TV shows asking for a case study. This is someone whose real-life story is usually run as part of a bigger feature or alongside a news story – and readers and viewers like them as they give the very human aspect to a story.
I have sold Gill’s story before – and so when a request came in just after lunch from The Sun newspaper on Friday, I immediately thought of her. I sent Gill a text asking if she would be happy for me to send her story to The Sun. She was – and later, at 5pm that day, a photographer popped to her home to do a photo.
As with all interviewees whose stories are placed as case studies, there is always a Featureworld payment for their time. And if you want to be a case study, I don’t need to have sold your story before – many people come via my Featureworld Casting Directory. There, you can sign up to free alerts from editors and TV researchers, applying to the case study requests that interest you for free.

Meanwhile, just as interviewees such as Gill can be sure of a personal service, so can editors and TV producers. I am not signed to any case study link service but offer a finding case study service to put publications and TV researchers in contact with prospective interviewees. For more details click here: Case Study Finding Service.

Requests for newspapers, magazines and TV, are sent out to interviewees signed up on the Featureworld Casting Directory.

Meanwhile TV researcher’s requests are also show-cased on their own very popular page: Casting Opportunities.


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We sold stories to the press – what happened next to these entrepreneurs?

Sell my Story website Featureworld has been registering a record number of hits recently!

Purepotions make Skin Salvation

The little pot that took the UK by storm


Firstly my story about Natalie’s little pot of eczema cream caused a frenzy of purchasers beating a path to her door. This story appeared in the Daily Mail. Natalie and daughter Lula, for whom Natalie orginally made the cream, then appeared on ITV’s Daybreak. Following this they were featured in the Sunday Express this weekend. I have also gained them further deals with two huge weekly women’s magazines.
The eczema cream story appears on ITV's Daybreak

Natalie and Lula with Dr Hillary Jones on ITV's Daybreak


Natalie said: “After the story appeared we did almost half a year’s normal business in three days. We have been inundated. Alison warned me when she took our story on that we would see a huge surge in business. My only mistake was not listening to her as we have worked absolutely flat out to ensure everyone has got their pots.”
Myself and the Daily Mail also took huge volumes of calls and emails about Natalie’s cream, which due to publicity gained by Featureworld, she now hopes to sell in a huge store such as Boots.
Mary Corrigan
Meanwhile, Mary’s story about how she has devised a diet for hairloss – and which has also appeared through Featureworld in the Daily Mail (and shortly to appear in a top women’s mag) – has also meant record numbers of visitors to her website. And from 7th April Mary’s new book, My New Hair, will be available. Her brand new book is full of diet plans to treat alopecia and baldness is available with a special pre-order price here.
Dr Bryan Beattie
Dr Bryan Beattie came to me with his story about the new test he is pioneering to predict which babies will be born prematurely. Since this story appeared in the Daily Mirror and on ITV’s Daybreak, Bryan has seen an upturn in sales for the test, available from his private clinic, Innermost Secrets.

Read more: Natalie Balmond’s Eczema story
Read More: Mary’s Corrigan’s hairloss cure story
Read More: Dr Bryan Beattie’s premature birth test

Other recently sold stories: Sell Your Story Archives

Want to be part of the success with your product or business? Sell My story and gain publicity


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Hayley Okines appears on ITV’s This Morning…

Featureworld interviewee Hayley Okines and mum Kerry appeared on ITV’s THIS MORNING yesterday.

Sell story to a TV show

Hayley, who has progeria, appeared with mum Kerry on ITV's This Morning


Hayley Okines with her family

Hayley, centre, with her family.

Following on from my double-page feature in the Sunday People newspaper at the weekend, Hayley and mum Kerry were invited on to ITV’s This Morning.
There, they appeared chatting on the sofa with presenters Holly Willoughby and Philip Schofield about how pioneering treatment in the USA has improved Hayley’s health.
It’s been a very busy week for Hayley and her family. Since the update to Hayley’s real life story was printed on Sunday, she has spoken to local TV and then travelled to London to the ITV studios. And I have now gained the family another deal with a leading women’s weekly magazine.
Hayley, who was 13 at the beginning of December – doctors originally told her parents she would be unlikely to live past this age – spoke brilliantly on the show.
But then she’s no stranger to This Morning, having been a guest on the programme several times. And I know, like all Featureworld interviewees, the whole family love going on this popular programme!

Is your dream to be on TV? Maybe you would like the opportunity to sell your story and gain the chance to appear on ITV’s This Morning? If so, do contact me to talk about selling your true story here


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