Many people consider starting a blog. But before you start, it’s worth considering what you hope to achieve from your blog. Here one champion blogger gives her Six Top Tips On Becoming A Successful Blogger…
BY LISA PEARSON
I’ve just won the Small Business Category of the National Mums and Dads blogging awards (MADs), which was an amazing experience. So how did I manage to become a ‘successful blogger’? With a lot of hard work, a dash of luck, and loads of enjoyment!
1) What is success?
First you need to work out what would make it a success in your eyes? Readers, friends, cathartic release, free stuff, the odd £30, earning enough money to not have to work, having a magazine column, writing a book; which is it? If you were looking back on your life, what would mean most to you? For me it has been having a good reputation and reaching out to as many Mums as possible.
2) Are you sure you want success?
You won’t be a success until you are ready to manage both the good and the bad side of success. You’ll get more attention, but can you work out who is offering you a fair deal and who is trying to rip you off?
Are you willing for someone to trash you publicly on twitter, face book or your blog post or for friends to think it is rubbish? I learnt loads from a public falling out with a massively well-known blogger, because I wasn’t upset about it.
3) What are you willing to do?
I was once told to ‘fight for every reader’. Will you do that? Are you brave enough to hand out business cards? I even have my blog on my car window (I also then drive carefully and politely, in case someone remembers me!)
Will you invest in the look and feel of your blog, and learn about the technicalities of blogging and online communities? Whenever I write a post, I tweet it 3 times that day to catch different readers and then watch my stats to see what my readers liked the most; David Tennant, Sex and Decluttering are very popular!.
4) What is your limit?
Some things just won’t fit your blogs purpose e.g. I don’t do many reviews or memes.
I don’t share too much deeply personal information about my husband or children, because they didn’t ask to be in the family of a blogger.
5) Why are you unique?
You need to stand out from the crowd. Blogs can be thought provoking, funny, sad, or full of ideas. So what is it that you can write about better than others? I believe I understand human behaviour really well and am willing to show that my life isn’t perfect. Plus I’m willing to admit a love of sparkly earrings.
6) Is it worth it for you and your readers?
Is it worth the time that it takes to read it because your readers are busy people with a big choice of blogs? Is it worth it to you, because otherwise you will burn out? For me it is and I show readers my appreciation by trying to reply to every comment or tweet.
Lisa Pearson is one of the UK’s top 100 mummy bloggers and the author of book, The Mummy Whisperer’s Six Steps to a Sparkling you and enjoying being a Mum. Find out more here: The Mummy Whisperer.
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When in March this year I placed Natalie Balmond’s story in the DAILY MAIL newspaper about how she cooked up an eczema cream cure for her daughter Lula in her kitchen, I did warn Natalie she could be inundated with orders.
But even I did not foresee just how her story would take off. Within a day of the story appearing in the national newspaper, she was swamped with requests. And the latest news from Pure Potions is that incredibly this one article attracted two years’ worth of business within three weeks. And the company went from a two-person team to a 30-person workforce. Turnover has gone from £80K to £450K – and is still growing – as orders still flood in for Natalie’s cream from all over the world… Added to this the company has since won several awards, the most recent of which are the East Sussex Women in Business Awards, one for Innovation of the Year and one for Overall Business of the Year. Natalie has also been nominated Woman of the Year 2011.
A spokesperson for Pure Potions told me this week: “As you can see since your article in the Daily Mail things have seriously taken off. That article literally changed our lives and that of many thousands of others who before that feature didn’t know this cream existed. Thank you so much for making this happen for us, it has literally changed the face of our business.”
Following the article in the Daily Mail, I arranged for Natalie and Lula to go on ITV’s Daybreak with Dr Hillary Jones and they have since had a steady stream of publicity.
Read more about their journey here and to go to the Pure Potions website, click on the kitchen photo above!
Are you a business person who is finding it hard to gain publicity? Do you have a fledgling idea to publicise? You don’t need to go to Dragon’s Den! Simply email me your story here: Sell My Story!
Natalie Balmond’s inspiring real life story of how she cured her daughter’s eczema with a pot of cream she cooked up in her kitchen appears in the DAILY MAIL newspaper today.
Natalie Balmond approached me as an inexpensive alternative to employing a public relations organisation to raise awareness about a cream she concocted to cure her own daughter’s painful eczema.
Lula was just 18 months when she developed sore red patches on her body. Although Natalie tried dozens of treatments – including strong steroid creams and diet changes – nothing worked. And her condition worsened until aged three Great Ormond St Hospital wanted to admit her.
Natalie was at her wit’s end when a friend gave her a book about herbs and she realised she could make her own cream.
After months of trial and error she finally hit on a formula of hemp oil, nettles and beeswax and incredibly when she smoothed it onto Lula’s skin, it worked.
Soon friends were asking her to make pots for them. Eventually, she began selling her cream and now her company, Purepotions is not only turning over £100,000 a year but the Skin Salvation cream is prescribed by doctors on the NHS.
After the story appeared in the Daily Mail today, Natalie said: “The response to the newspaper article has been phenomenal. The phone line and our website have never been busier. We are absolutely delighted.”
Natalie is set to get even busier as she and Lula will be appearing on ITV’s Daybreak later this week to discuss their eczema cream invention.
To read other recently sold stories click here: Sell your story uk Archives
Natalie had been trying to raise awareness of her cream for a long time. If you would like to gain free publicity about a product or cause and you cannot afford to employ a PR company – or if you are a PR professional who needs the help of a journalist or writer to help with a promotion, do contact me for advice here: Sell My Story