IN THE NEWS: The world’s biggest bra…

The world’s biggest bra has been hoisted onto ITV Southbank building today…World's biggest bra on building and as it’s bright pink it will be able to be seen from both sides of the Thames.

But it’s all in aid of charity – to mark the largest day of fundraising in Breast Cancer Awareness month.

Guinness officials have granted record-breaking status for the giant pink bra, which measures 32 metres around the ‘chest’ and features cups that are 34B, would be a size 1222B in real terms. The bra will now take its place in the Guinness Book of Records.

“After last year’s successful partnership with Breast Cancer Campaign we knew we wanted to come up with something innovative and ‘big’ for 2011” said Stefan Gaa, Marketing Director of RB UK, manufacturers of Vanish, which supports the Breast Cancer Campaign, “building the world’s largest bra seemed to be tailor made for wear it pink day.”

Last year hundreds of thousands of people took part in wear it pink by wearing an item of pink and each donating £2, raising a staggering £2.5 million for breast cancer research. Every year, some 48,000 are diagnosed with breast cancer and wear it pink helps to fund cutting-edge research into this disease which affects so many.

Donate at wearitpink.co.uk or text PINK44 £2 to 70070

Vanish/Breast Cancer Campaign ‘Bra Facts’

• The bra took 4 weeks to make from lightweight spinnaker nylon
• It took 375 square metres of fabric
• It measures 27 metres under the bust, 31 metres around the bust
• It is equivalent to a 34B
• The fabric weights 75 kilos but with the metal fasteners it weighs a total of 90 kilo

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